About
About Elena
Entrepreneur, active business owner, investor and foodtech consultant with more than 19 years in food production, FMCG and consumer products.

Languages
Russian — native. English — working proficiency for business correspondence and contracts. Spanish — daily life.
Recognition
Smart Mammy products were approved by the Chief Children's Doctor of St. Petersburg for children with allergies.
Biography
Elena Tikhonova is an entrepreneur, active business owner, investor and foodtech consultant with more than 19 years of experience in food production, FMCG and consumer products. She currently leads Broccopizza S.L. in Barcelona — a foodtech company producing vegetable-based frozen pizza bases — runs a consulting practice serving food manufacturers across Spain, the EU and the EAEU, and is founding FOODTECH SYSTEMS Ltd. at the AIFC in Astana: a SaaS Learning Management System for the food industry.
She has hands-on experience managing food production at every scale — from 50 m² pilot lines to industrial facilities of up to 22,000 m² with complete cold-chain, packaging and logistics infrastructure. As CEO of Decorator LLC (2012–2016) she was responsible for production planning, raw material procurement, technology adoption, quality-control systems, and the introduction of ERP and digital production-planning tools.
Between 2016 and 2023 she built a portfolio of healthy-food brands from scratch — Smart Mammy (blast-frozen baby food), Fit O’Clock (plant-based frozen cutlets) and Vita-Pizza — launching more than 70 SKUs across frozen food, baby food, plant-based and gluten-free categories.
Elena works fluently across two regulatory systems: the European framework (EU 178/2002, EU 852/2004, IFS Food, BRC, EFSA guidelines) for clients in Spain and the EU, and the EAEU framework (TR CU 021/2011, HACCP, ISO 22000, GOST) for manufacturers in Russia and Kazakhstan. Her consulting practice covers food safety system implementation, production-process optimisation, product development, staff training and market entry strategy.
Education
Innsomnia Accelerator
2025Valencia / Barcelona, ES
Startup acceleration programme — foodtech and SaaS, investor pitching, digital go-to-market.
SKOLKOVO School of Management
2021—2023Moscow, RU
Executive programme for founders of growth-stage companies: international expansion, capital raising, corporate governance.
Far Eastern State Technical University
2002—2007RU
Degree in Law. Specialisation: civil, commercial and contract law — directly applicable to corporate governance and shareholder structuring.
The path
From the shop floor to three companies
Every scale of food production, in sequence — and the regulatory work that comes with each.
- 2024 — Present
Founder, CEO & sole shareholder
Broccopizza S.L. · ES
- 2023 — Present
Founder & owner, consulting practice
FoodTech Consulting · ES/RU/KZ
- 2026 — Present
Founder & director
FOODTECH SYSTEMS Ltd. · KZ
- 2016 — 2023
Founder & owner, healthy-food brand portfolio
Smart Mammy · Fit O’Clock · Vita-Pizza · RU
- 2012 — 2016
Chief Executive Officer
Decorator LLC · RU
- 2009 — 2012
Commercial Director
Decorator LLC · RU
- 2007 — 2009
Regional Sales Manager
Marritza LLC · RU
- 2003 — 2006
Promoter Supervisor
Baltimore LLC · RU